Web3.0 Composable Commerce

The latest buzz in Web2.0 is Composable Commerce.  Shopify and others are laying the foundation for some of the largest eCommerce sites.  more  

The MACH (Microservices-, API-, Cloud-, Headless-) Alliance is leading the charge in their quest to define composable commerce best practices and deliver robust eCommerce solutions. more  

So,  how can Web3.0 come alongside this existing eco-system and bring value?

Web3.0 technology brings a unique set of capabilities to the digital commerce experience (more):

• Semantic content.  Users are presented content that is more relevant to them. 

• Goods and service providers will take ownership of the assets being sold and delivered.  Asset being sold will have an immutable identity (NFT) that will support not only the sales process but the full lifecycle of digital receipt, dispute resolution, access, fulfillment, and resale.  

• Customers will take back control of their information.  Users retain ownership of their data and decides its use. 

• Improved Traceability.  Better Seller, Provider and Customer reputation.  Dispute arbitration can be built into smart contract based solutions. 

• Improved customer support via AI, VR/AR technologies

• Robust brand loyalty and community experiences. Personalized offers and reward programs based on blockchain transaction history.  Customer digital wallet access tokens, memorabilia, and memories.

Through composability we can introduce these features to existing Web2.0 commerce solutions.  Brands are not interested in forcing their customers to a whole new online experience.  But, brands are interested in creating a deeper experience that goes well beyond the initial sales transaction.